รายละเอียดวิชา

Module Overview
This programme consists of seven compulsory modules, one module from a range of six elective modules, and a dissertation.

Core Modules
International Business Management
This module gives an overview of key topics in the areas of international business and international management. It pays special attention to issues such as globalisation, FDI theory and patterns, the role

and importance of the multinational company (MNC), managing human resources within the MNC,

and comparative studies of cultural and institutional influences on the management of MNCs.

Managing Human Resources
This module provides a firm basic grounding in the ‘people management’ aspects of managerial roles. It draws on literature and theory from the fields of psychology, sociology, economics and political science. It provides a sound conceptual framework for the management of human resources within the organization.

Marketing
This module is designed to provide students with a comprehensive framework for understanding marketing at both strategic and operational levels within various contexts.

Research Methods
Introducing the process of research project formulation and the key elements of research design, this module should prepare students to design and execute their research study for their dissertation in a systematic and scientific manner.

International Human Resource Management
This module provides an understanding of the management of human resources in an international context, examining the political and economic factors which influence the decision-making processes of multinational organizations, and the way these affect HR strategies and policies.

International Trade
This module considers issues of international trade from the theory and policy perspective. In particular the module considers how these issues affect the behaviour of firms and the relationship between theory, practice and policy.

Strategy
This module is intended to provide students with a holistic understanding of the most relevant theoretical approaches to strategy formulation, implementation and control, either in the context of a single-business organization or a multi-business organization.

Elective Modules
Consumer Behaviour
This module develops an understanding of the many variables that, through complex interaction, determine consumer choice behaviour.

e-Business
This module identifies contextual influences and industry developments in e-business, as well as mapping various business models and analysing how the electronic platform can transform businesses.

Other elective modules include:
• Financial Management
• Innovation Management
• International Business Investigations
• Marketing Research